Client: Lincoln Center
Role: Art Direction
Awards Won: CLIO Music Award for Branded Entertainment & Content
. CLIO Music Award for Experimental Events
Lead the creative direction on a project for the Lincoln Center and their Young Patrons Program to promote and create content for their Yeethoven II event on January 18th, 2018.
Provided direction in the creative our in designing the logo, digital and physical billboards, and merchandise. We’ve edited rehearsal footage, and also collaborated on the building of a Yeethoven “beat maker” created by Splice and promoted the event with a Aux-Cord pre-party event.
Finally, we captured content live during the event to help the Lincoln Center better connect with a younger audience ahead of a rebranding of their summer concert series. The result of our efforts, Yeethoven was the most successful Young Patrons event of all time and increased membership 70%.