Sweet Chick x Clarks

Client: Sweet Chick x Clarks

Agency: Colorway Agency

Role: Art Direction/ Creative Strategy

BTS Photography by Me.

In anticipation of the “Waffllebees”, a footwear collab between Clark’s and local NYC restaurant Sweet Chick, the team and I developed an extensive campaign to build hype for its release in December 2021.

With my lead art direction we launched the campaign film that featured the community of local faces in the scene that frequent the restaurant. Additionally the film featured a voice over from Nas, who is one of the owners of Sweet Chick.

Part two of the campaign we went to activate at Sweet Chick’s second home of Los Angeles where we created a custom ice cream truck that we posted outside of Sweet Chick LA, Bodega,Sneaker N Stuff, and finally at Complex Con. At each location we distributed free Sweet Chick branded items and seeded pairs to influencers to spread brand awareness and hype around the Wafflebees.