adidas Neo Cloudfoam Social Campaign

Client: Adidas Neo

Role: Art Direction (Lead) / BTS Photography

I provided creative direction for a social campaign with Adidas Neo highlighting their Cloudfoam sneaker. In this campaign we recruited rising dancer, Dytto to be the lead influencer to be the face of the project. The creative took inspiration from the periodic table to show the elements of movement effortlessly in the Cloudfoam shoe.  B-Roll photography by me.