adidas Women X Stella McCartney

Client: Adidas Women
Role: Art Direction / Influencer Selection

Worked with Adidas Women to create instructional workout tapes for their NYC and Los Angeles local markets to promote their on going collaboration with fashion designer, Stella McCartney. Video content featured fitness influencers Kirsy Lovett (NYC) and Michelle Carigma (LA) to lead viewers through a series of workouts to try in their very own home. You can view the full workouts on Adidas Woman’s Youtube channel. NEW YORK | LOS ANGELES